Sarah Pinnix, founder of, and is gearing up for a second round of “Talk of the Town” Social Media Marketing Workshops…to be held once again at The Broyhill Inn & Conference Center on the campus of Appalachian State University. The new series begins on Tuesday, April 13th and will be held on the first Tuesday of every month moving forward. Pinnix has worked with brands, companies and tourist destinations on marketing campaigns and social media consulting, including , EA SPORTS Active fitness, Nintendo, Ocean Isle Inn, Little Debbie, Frito Lay/ Subway, Broyhill Inn and Conference Center, Chick-Fil-A of Boone, River House Inn, Great Wolf Lodge, Ubisoft, E.L.F. Cosmetics, Kraft, Small Businesses, and more.

Pinnix, Scott Dickson of Dickson Interactive in Winston-Salem, Doug Uzelac of Broyhill Inn, and web designer Boomer Sassman of Big Boom Design in Asheville will guide business people through intensive, hands-on coaching sessions using Blogs, Facebook and Twitter to build your business and boost revenue.  Talk of the Town Workshop was created to give participants a private consulting experience at a fraction of the cost of a private consultant.

The April 13th Workshop will focus on creating a “home base” for your social media footprint, focusing on the power of Blogs/RSS feeds.  Interested individuals can find more information and register at, or email

The first round was a success and consisted of 6 sessions where local area businesses could come to the workshop and learn how to effectively use social media to promote their products and services.

Doug Uzelac, General Manager of The Broyhill Inn & Conference Center and host of the workshop series states, “Social Media Marketing is such a fast growing segment and it is the Broyhill Inn’s pleasure to be to be able to host these very informative sessions. I would greatly recommend folks that have an interest in increasing their social media knowledge to attend.”

Vicki Stevens, Marketing Manager for the Appalachian Regional Healthcare System adds, “The Talk of the Town series provided phenomenal insight to the world of social media and assisted our organization in establishing a new presence with our audience. I highly recommend the series!”

Julie Hayes from the NC Christmas Tree Association also adds, “The Talk of the Town workshops showed us what Social Media is, gave helpful hints, and provided resources to get us started.”

Mast General Store also comments, “The Talk of the Town Series helped us understand the power of social media and how we might use it to start a conversation with our customers. We found the interaction with Sarah, Boomer, and Scott to be informative and refreshing and also enjoyed brainstorming ideas with our fellow classmates. Our Facebook page has grown by leaps and bounds – surpassing all of our expectations, and it is a ready resource to convey timely happenings.”

These workshops cover such hot-button topics as Website Design & Development, Search Engines, Blogging, Facebook, Twitter, YouTube, Analytics and much more. Success stories abound as attendee, Mast General Store has nearly 5,500 Facebook fans as we write this. The NC Christmas Tree Association is experiencing online traffic growth on their site and the Appalachian Regional Healthcare System is setting up multiple Facebook pages, writing social media policies and growing followers on Twitter.

For more information, please visit:


Please contact Scott Dickson at 336.331.2185 or email

to arrange interviews and to inquire further.

Professional Blogger and Social Media Expert in The High Country